How to Help Your Website Get Picked Up by ChatGPT (and Other AI Tools)

The way people search is changing.
Instead of typing into Google, they’re asking AI assistants like ChatGPT, Gemini, or Claude questions like:

• “Who are the best branding experts for wellness entrepreneurs in Canada?”
• “How can I grow my coaching business online?”
• “What should I include on my website services page?”

If your website is optimized for these types of questions, you’re already one step ahead.
That’s where LLM optimization (Large Language Model optimization) comes in, and emerging tools like llms.txt, which are designed to help AI systems better interpret website content as this ecosystem evolves.

For service-based entrepreneurs in Canada, especially those in wellness, coaching, and professional services… clarity around who you help and how you help them is becoming just as important as traditional SEO.

Think of llms.txt as the modern version of robots.txt, but instead of telling Google what to crawl, it tells AI models (like ChatGPT) which pages to pay attention to.

While llms.txt does not guarantee your content will appear in AI-generated answers, it acts as a visibility signal, helping emerging AI systems understand which parts of your site best represent your expertise.

It helps AI systems understand:

• What your website is about
• Which pages are most relevant
• Which ones you want AI to use as references

If your content appears helpful, trustworthy, and well-structured, there’s a higher chance AI tools will reference it when answering related questions.

If you’re using Yoast SEO Premium, you already have what you need.

• Go to Yoast → Settings → Site Features → APIs
• Toggle on Enable llms.txt
• Yoast will automatically generate and update your file weekly

You can also customize which pages are included.

Make sure your Home, About, Services, and Blog pages are listed, especially if they describe who you help and what you offer.

You don’t need to overhaul your site, just focus on clarity and consistency.

🏠 Homepage

Use your primary keyword (e.g., “Web Designer in Ottawa” or “Holistic Nutritionist in Toronto”) in your first headline and opening paragraph.

💼 Services Page

Include short, specific descriptions for each offer.

Example: “1:1 Brand Strategy, Helping entrepreneurs clarify their message and connect with dream clients.”

🪞 About Page

Mention your niche and audience naturally.

Phrases like “Wellness Coach for Women” or “Brand Designer for Service-Based Businesses” give AI models clear context about who you serve.

✍️ Blog Content

Create blog posts that answer real, conversational questions like:

• “How do I know it’s time to rebrand?”
• “How can I attract clients as a new entrepreneur?”
• “What should I include on my services page?”

These questions mirror how users interact with ChatGPT, and the more directly your posts answer them, the more discoverable you become.

🚫 Focusing only on keywords.
AI reads for context, not just matching words. Write naturally using full client questions.

🚫 Over-automating your content.
If your writing feels too robotic or generic, it’s less likely to be trusted by AI systems. Keep your human voice.

🚫 Neglecting small details.
Alt text, meta descriptions, and internal links still matter. They’re part of how both Google and AI understand your content.

🚫 Ignoring your “About” and “Contact” pages.
AI looks for author and business legitimacy. These pages help establish trust and credibility.

You can test your own visibility right now.

1. Open ChatGPT (or another AI assistant).
2. Type a question like:
   • “Who are some web designers for entrepreneurs in Ottawa?”
   • “List Canadian wellness coaches who focus on holistic health.”
3. See if your business or content appears.
4. If it doesn’t, don’t worry… enable llms.txt, add question-based content, and keep publishing consistently.

LLMs are retrained over time. As you publish more high-quality, question-driven posts, you’ll build visibility organically.

AI search doesn’t replace Google, it expands how people find you.

• Google SEO helps people discover you directly through search results. 
• AI SEO helps people learn from you indirectly through conversational answers. 

When you publish blog posts that answer questions and enable llms.txt, you’re building visibility across both ecosystems.

Use this mini checklist to see where you stand:

If you can check off most of these, you’re already ahead of 90% of small businesses online.

If you’re unsure whether your website clearly communicates your niche, services, and expertise, both to people and to AI tools, this is often where a strategic website review can bring clarity.

SEO is no longer just about Google, it’s about being discoverable wherever people are searching for answers.

Your website already tells your story.

Now it’s time to make sure AI tools can find it, understand it, and share it.