Clarity Before You Change Anything

Clarity before you change anything

Strategic direction for your website before you redesign it, restructure it, or make another round of changes.

Not sure what’s working, what isn’t, or what needs to change as your business evolves?

Your website might not need a complete redesign. Sometimes you need an experienced outside perspective to look at the bigger picture first.

The Website Strategy Review is a strategic review of your existing website. I’ll look at your messaging, structure, user experience, SEO and overall direction, then show you what I’d prioritize and why.

You’ll leave knowing what to change, what to keep, and where to focus next.

Contact Me to get started
Brittany Levesque

Who this is for

This is a good fit if:

  • Your business has grown, shifted or evolved and your website needs to catch up
  • You’re introducing new services or changing how your offers are structured
  • You’ve made updates yourself but aren’t sure if everything works together strategically
  • You’re considering a redesign but don’t know if you actually need one
  • You want to improve your messaging, user experience, conversions or SEO
  • You need an expert perspective before investing more time or money into your website

This review is grounded in strategy, experience, and pattern recognition, not personal preference or trends.

What’s included

You’ll receive two deliverables:

1.

a recorded Loom walkthrough

I’ll walk through your website page by page and show you what I’m seeing, what’s working, where there are opportunities, and what I would change.

I’ll review things like:

  • Site structure and navigation
  • Messaging and positioning
  • User journey and calls to action
  • SEO and how your content can be better understood by search engines
  • How well your website supports your current services and where your business is headed
  • Opportunities to simplify, restructure or strengthen the overall experience
  • structure and navigation
  • messaging and positioning
  • clarity gaps and decision friction

You’ll be able to watch the recording on your own time and refer back to it as you make changes.

2.

A concise written summary

Your recommendations, prioritized

You’ll also receive a written summary of the most important recommendations from the review, organized so you know what deserves your attention first.

This gives you a practical roadmap to work from, whether you’re making the updates yourself, working with another provider, or planning for a future redesign.

No calls. No meetings. Just thoughtful, strategic feedback you can work through on your own time.

What’s included

You’ll receive two deliverables:

1.

a recorded Loom walkthrough

(approximately 20–30 minutes)

A strategic review of your website’s:

  • structure and navigation
  • messaging and positioning
  • clarity gaps and decision friction
  • structure and navigation
  • messaging and positioning
  • clarity gaps and decision friction

This walkthrough explains what’s working, what’s getting in the way, and where your site no longer reflects the level you’re operating at.

2.

A concise written summary

the document Includes:

  • key observations

  • prioritized recommendations

  • what to address now vs later

  • guidance on whether a redesign
    is necessary, and at what level

There is no implementation, design work, or live discussion included. This keeps the review focused, contained, and high-value.

How it works

Thoughtful feedback. Clear next steps.

1.

You purchase the Website Clarity Review.

2.

You complete a short intake form so I understand your business, goals and what’s changing.

3.

I review your website through the lens of strategy, user experience, messaging and SEO.

4.

You receive your recorded walkthrough and written recommendations, with clear priorities for what to do next.

Investment

$1000 cad + hst

This review offers expert website strategy without committing to a redesign or ongoing project.

You’ll walk away with a clear understanding of what’s working, what needs attention, and where to focus your time and investment next.

This review often replaces weeks of second-guessing, piecing together feedback, or redesigning without a clear plan.

This fee is credited toward a full website project if we decide to move forward together within 90 days.

This review is not a fit if you:

This review is not a fit if you:

  • Are looking for hands-on website edits or implementation
  • Need a complete website redesign rather than strategic direction
  • Are looking for a quick checklist or automated audit
  • Want feedback based primarily on visual preferences or trends

This is a strategic review designed to help you make better decisions about your website before investing more time or money into it.

Know what your website needs next

If your business has changed, your website feels disconnected, or you simply aren’t sure what to tackle first, the Website Clarity Review will give you an experienced outside perspective and a clear path forward.

No calls. No meetings. Clear direction you can come back to as you make changes.

FAQs

FAQs

No. The Website Clarity Review is delivered asynchronously.

You’ll receive a recorded Loom walkthrough and a written summary document so you can review everything on your own time and return to it as needed. There are no live calls included.

That’s common, especially for experienced business owners.

This review isn’t about confirming a vague feeling that something is “off.” It’s about helping you understand what actually needs to change, what doesn’t, and whether a full redesign is necessary at all.

Many clients come in thinking they need to redo everything, and leave with clarity on where focused changes would have the same impact. Others gain confidence that a deeper redesign is the right next step, and at what level.

Either way, the goal is to replace guesswork with clear priorities, so you’re not investing more than your business actually needs.

Yes, at a strategic level.

You’ll receive prioritized recommendations outlining what matters most right now, what can wait, and what may not be worth changing at all. This review focuses on clarity and direction, not detailed implementation instructions.

⸻

No.

This review does not include written copy, design mockups, or implementation. It’s focused on diagnosing issues, clarifying structure and positioning, and guiding next steps.

Some clients use the review to:

  • make updates on their own

  • brief another developer more clearly

  • decide not to redesign yet

  • move forward with a full website project

There is no obligation to continue working together. The review stands on its own.

Yes.

If we decide to move forward with a full website project within 60 days, the $1,000 fee is credited toward that work.

You’ll receive your Loom walkthrough and written summary within 5 business days of completing the intake form and submitting your website.

This review is best suited for established service-based businesses.

If you’re still experimenting, just starting out, or don’t yet have a clear offer, this likely isn’t the right fit at this stage.

Because this is strategic, customized work, all sales are final once the review has begun.

The review is designed to be clear and self-contained.

If you’d like further support or help implementing recommendations, that can be discussed separately, but it’s not included as part of this offering.

“Brittany is incredible to work with — thorough, creative, and strategic.
Her understanding of your market allows her to position your services effectively, and her creativity shines through in every detail.
She’s highly responsive and makes sure your site looks exactly how you envision it. I couldn’t be happier with my new site — it looks amazing!”

“Brittany is incredible to work with — thorough, creative, and strategic.

Her understanding of your market allows her to position your services effectively, and her creativity shines through in every detail.

She’s highly responsive and makes sure your site looks exactly how you envision it. I couldn’t be happier with my new site — it looks amazing!”

KIM RUTKE